ParisMania - Picture by Gerson Lirio

A new concept for Brazilians who love Paris – ParisMania by Helen Kupfer-Haas

I’m catching up with Helen Kupfer-Haas in Le Marais, her favorite part of Paris.

Last time we met, we talked about her role as a bridge between Brazil and France.

Most of her projects so far were focused on the ‘offline’ world. Helen has always been keen on sharing her best experiences in Paris with people in her Brazilian network.
Continue reading


Why does a brand want to have a partnership with ParisMania? – Helen Kupfer-Haas

First of all, with ParisMania we reach people in Brazil who are part of a relevant, high-end audience.

The bloggers are all influencers and as we know, influencers have followers. And the more relevant the content is, the more followers and the stronger the influence of the influencer will become.

Continue reading

Helen Kupfer-Haas

I’m a bridge between Brazil and France – Helen Kupfer-Haas

Not to transmit an experience is to betray it – Elie Wiesel

I’m catching up with Helen at Carette at Place des Vosges, in the chique heart of Paris.

I met Helen a couple of years ago when she organized the exhibition Le Brésil Rive Gauche at Le Bon Marché in Paris. An exhibition of Brazilian brands in all categories, from food to fashion. The best of Brazilian creativity brought together at one place in Paris.
Continue reading